Outsourcing Case Study:
Eric Genesoto
Eric came to our seminar in the Philippines and went out and applied what he learned.
Here's a snippet of an email he sent me one day:
...
In any case- just a reminder that you have changed my life, an I owe you big time for that. If there's ANYTHING I can ever do for you, just ask and consider it done. (no joke) I tell everyone who is doing everything themselves to get your training and hire someone in the Philippines NOW.
Jason has been with me for a year this month, and he runs my ENTIRE business. Best thing I ever did. (Though it's a little scary just depending on one person- need to hire another!)
Anyway, thanks so much for all you do- you may (or may not) realize it, but you are literally changing lives (on both sides of the Pacific).
See ya!
So I asked him to get on a phone call with me and talk about his success.
Sorry about the low video quality...this is the first and last time I record skype video with Pamela.
Here's a summary of what's in the interview:
- 1:40 - Eric’s business model (
Business Marketing ). - 2:15 - He got started trading services
- 4:30 - What he’s doing for his clients (SEO, Video marketing, Article marketing, “everything”)
- 5:20 - Work is structured around Filipino workers
- 5:40 - What his GUYS in the Philippines are doing for him
- 6:45 - Why he doesn’t do “social media” for people. (<-- this is GOOD)
- 7:30 - How he does things differently than I do. He doesn’t do it once himself.
- 9:50 - Why his GUYS don’t do customer service for him
- 10:48 - Eric’s hiring process - how he hired someone. Different things work differently for different people.
- 11:37 - Eric’s criteria for hiring (this was a SHOCK to me)
- 13:44 - What to do with someone who’s english isn’t PERFECT.
- 14:58 - Tips for hiring from Eric
- 17:35 - BIGGEST tip
- 20:25 - How much money he’s making
- 21:30 - What kind of people he hired. Teaching Filipinos to do things.
Here's where you can find
If you have an Outsourcing Success Story, Please share it!. I want to hear about your success (and I’ll probably give you some free advice if you do).