Outsourcing Local Business Marketing
Success Story: Derral

This is a great case study of how Derrel has used outsourcing to succeed in providing local business marketing services.

Derral has done a great job in setting up his business with outsourcing.

The quality of the video is pretty bad. The audio is much better.

It's surprisingly difficult to get good video+audo recording in today's world.

Here's a summary of the case study.

  • 1:15 - He does website design, programming, and SEO for people.
  • 1:55 - the joys of internet connection problems
  • 2:25 - problems with hiring local people to do the work for you
  • 2:50 - Cultural differences with India
  • 3:30 - A "Yes" in India isn't the same as a "Yes" in the USA
  • 5:20 - Copying and Pasting an email template
  • 6:00 - How he filters people in hiring (this is really good)
  • 8:00 - His experience giving a first task
  • 8:45 - How much writing is possible...just don't expect this
  • 10:15 - Looking for a technical person (HTML, PHP, CSS)
  • 11:00 - Giving leeway
  • 11:25 - Another Filipino going above and beyond
  • 12:15 - When Derral realized he had replaced himself
  • 13:00 - Don't find a jack-of-all-trades
  • 14:10 - Kinds of people to hire <<-- Video quality gets much better here
    • English Writer
    • Technical person (programmer)
    • 16:20 - how to test a programmer
    • 17:30 - PHP is a more important skill than "wordpress programming"
    • Graphic designer
    • SEO (he talks about this at 25:55)
    • Video Editing and video marketing (he talks about this at 26:20)
  • 19:00 - filling their downtime to generate passive income
  • 21:55 - Keeping people in stable work so they don't look for other work
  • 22:40 - Letting them finish something before starting something new
  • 23:45 - What you can do when you have a programmer working for you
  • 24:25 - Not outsourcing keyword research
  • 26:45 - SEO takes time!!!
  • 27:00 - How we both haven't outsourced social media yet (if you have, please contact me!)
  • 28:12 - When to get a project manager
  • 30:00 - How much to be involved with the project manager
  • 30:50 - using screen capture will make your life easier
  • 31:40 - TREAT YOUR PEOPLE WELL!!!
  • 32:30 - Giving praise
  • 33:00 - Specific hiring tips (and an interruption)
  • 34:00 - Contract work (freelancers) doesn't work as well as hiring full-time
  • 36:40 - Video works great for getting exactly what you want done
  • 37:00 - Going from sceptic to success story!

If you have an Outsourcing Success Story, Please share it!. I want to hear about your success (and I’ll probably give you some free advice if you do).

Check the other case studies

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