Local Business: Press Releases

Press releases are an effective and relatively inexpensive way to build SEO, get company news out, and increase sales- ultimately making businesses more successful.

Very few online marketers/marketing agencies understand the press release strategy and therefore do not offer this service. By combining your internet marketing knowledge with press releases, you have the ability to offer a service that will distinguish you from the competition and build an additional source of income.

You (the business owner or consultant) will learn...

• What decisions must be made
• The best way to provide information for press releases
• The advantages/disadvantages of an SEO PR vs. an Editorial PR

This module also discusses options for press release submission. It includes the advantages and disadvantages of paid vs. free submissions, company recommendations, company reviews, and client testimonials.

Also included are the basics of writing, distributing and promoting press releases, both for SEO benefits and for potential editorial coverage.

Your VA will learn how to...

1. Use Press Releases for Internet Marketing
2. Write Press Releases (With a clearly outlined structure to follow, details of what should be included in each section of the press release, and effective writing tips.)
3. Distribute press releases
4. Promote press releases

Along with this vital information, this module will also teach your employee these important details:

• Press release structure and content review
• Searching for writers on Fiverr
• Submitting “test gigs” to find the best writer
• Creating press release instructions for a Fiverr seller
• Submitting free press releases

If your VA does not possess the skill it takes to write a press release, this module offers suggestions of inexpensive yet quality resources to get press releases written.

This module also teaches you and your employee about press kits including information on what they are used for, what to include in a press kit, how to create/build a press kit, and examples of press kits.

Resources you will find in the training include:

• A PR Web Guide to Writing Online Releases
• A list of and Don’ts of Press Releases
• A list of Important Elements to Remember
• Documents, Resources & Files (Press Release Submission List)
• Press Release Info Instructions- used to provide guidelines for creating the press releases and submission accounts
• Press Release Submission Tracking- used to track submissions of the press release to various websites

Take advantage of this effective marketing strategy.
Provide your VAs with the tools to start publishing press releases now.